The title of the Neuroscience of Selling is rather misleading because no specific scientific studies are mentioned in the book or end notes. In fact, this book is based on other pop culture books and articles about selling.
The introduction had me thinking there were new ideas here. But, nope, it’s the same old hoary ideas with some fresh scientific jargon to pretty them up. How many people don’t already know that you lead with the customer’s needs, use bright colors and videos in presentations?
I truly didn’t see a single new idea here. There are a multitude of better sales books out there. In fact, the Neuroscience of Selling references many of them in its end notes. Overall, I can’t recommend this book. 2 stars.
Thanks to Sourcebooks Non-fiction and NetGalley for a copy in exchange for my honest review.
Posted in New Books, Non-fiction Tagged with: guide, Nov 1 2019, sales
Sushi Modoki means mimicked sushi. This cookbook shows vegans and vegetarians how to create beautiful replicas of famous sushi while not compromising their ethical values.
The book includes seventeen nigiri (thin fish over rice), nine sushi rolls, four chirashi (rice/veggie bowls), four inari (stuffed deep-fried tofu pockets), four oshi (rectangular sushi), seven soups/stocks, nineteen condiments, and four drinks. While the presentation is nice, how much can vegetables mimic the taste of sushi? The author uses clever techniques, like using kombu (kelp) to add a fishy smell and taste to the sushi rice, to overcome this issue.
There is something innately satisfying about creating these works of art. Using tomatoes and red bell peppers as tuna, and Japanese eggplant as eel, is flat-out clever as well as unexpected. If you use tamari rather than regular wheat-based soy sauce, all the recipes are gluten-free. Each recipe includes a color picture making you want to try them all. If only there was nutritional information, Sushi Modoki would be the perfect cookbook. 4 stars!
Thanks to The Experiment and NetGalley for a copy in exchange for my honest review.
Posted in New Books, Non-fiction Tagged with: Cookbook, Japanese, Nov 1 2019, Vegan cooking