If you have a product or service that you wish to sell, you must know how to Succeed with Social Media.
Here are some tips from the book:
- Use the 80/20 rule. Spend 80% of your time not selling your product but instead provide information about your product’s subject area. The example in the book was providing an overview of the artist, Matisse, when your product was your own artwork. The remaining 20% can be used for selling your own items.
- Use free programs like Hootsuite and TweetDeck to see all your social media in one dashboard. This also allows you to see where your customers are really coming from and what their demographics are.
The book clearly focuses on Facebook as the main platform and videos as the method to become viral. While that is true, that may not be your goal. You might just want to sell your widgets without spending a lot of time trying to become viral. The author understands that thought and even states that the reader should spend some time determining their supply before trying to pump up demand. You don’t want to have the Shark Tank effect of massive advertising that turns customers away when the items quickly sell out.
There is an excellent section near the end focusing on how to know your customer and how much it costs to acquire a new one. This information is useful when making pricing decisions for your product since that cost must be factored in. It is also needed to decide which social media platform is best if you decide to buy ads.
This is definitely a beginner-level book, which might be okay if that is where you are now. At the end, the author recommends books for further reading that go into individual aspects more deeply. He follows his own 80/20 rule and only mentions one book by him out of fourteen. For a short overview of how social media works and how to make it work for you, Succeed with Social Media is a good choice. 3 stars!
Thanks to Allworth and Edelweiss+ for a copy in exchange for my honest review.
Posted in New Books, Non-fiction Tagged with: guide, Jul 2 2019, marketing, social media
Filled with countless examples of great brand storytelling featuring brands familiar to everyone, the Laws of Brand Storytelling helps any business tell their story in the most efficient and effective way.
The twenty-nine Laws of Brand Storytelling are grouped into six categories: Protagonist, Strategy, Discovery, Story-making, Channel, and Engagement. The largest category, Story-making, is filled with excellent ideas on how to tell a great brand story. A few examples of the Story-making Laws are consistency, simplicity, language, diversification, urgency, and optimization. Optimization focuses on how to target your marketing to find your perfect audience. The best advice from the Laws of Brand Storytelling is to focus on what your company and its employees hope to accomplish for the world rather than just on the product or service that you are selling.
With the speed of change in technology and social media increasing daily, all companies must reassess how they are connecting with their customers. No longer will a few Super Bowl ads with cute frogs make your company a household name or double your sales. Now, your brand’s audience must be found across a multitude of platforms: Reddit, Twitter, Facebook, YouTube, Instagram, Pinterest, Google ads, streaming channels, traditional television channels, websites, etc. How can you engage an audience continually moving on to the next shiny object? This book uses many examples of ways real companies both find and keep their customers. The Laws of Brand Storytelling is an invaluable tool to build your brand and also your business’ profit. 4 stars!
Thanks to the publisher, McGraw-Hill Education, and NetGalley for an advance copy in exchange for my honest review.
Posted in Non-fiction Tagged with: marketing, Nov 2 2018, publicity