Want to learn how to increase sales by marketing your product to the people who are most likely to buy it? You could take a semester class in college—like I did. Or you could just read this book. And the only final exam is how well its Brand Hacks work for your business.
Brand Hacks is filled with college-level concepts written in easy-to-understand language. It has a millennial feel of focusing on how your product fulfills its customers’ emotional, not just functional, needs. 4 stars!
Thanks to Powerhouse Books and NetGalley for a copy in exchange for my honest review.