Filled with countless examples of great brand storytelling featuring brands familiar to everyone, the Laws of Brand Storytelling helps any business tell their story in the most efficient and effective way.
The twenty-nine Laws of Brand Storytelling are grouped into six categories: Protagonist, Strategy, Discovery, Story-making, Channel, and Engagement. The largest category, Story-making, is filled with excellent ideas on how to tell a great brand story. A few examples of the Story-making Laws are consistency, simplicity, language, diversification, urgency, and optimization. Optimization focuses on how to target your marketing to find your perfect audience. The best advice from the Laws of Brand Storytelling is to focus on what your company and its employees hope to accomplish for the world rather than just on the product or service that you are selling.
With the speed of change in technology and social media increasing daily, all companies must reassess how they are connecting with their customers. No longer will a few Super Bowl ads with cute frogs make your company a household name or double your sales. Now, your brand’s audience must be found across a multitude of platforms: Reddit, Twitter, Facebook, YouTube, Instagram, Pinterest, Google ads, streaming channels, traditional television channels, websites, etc. How can you engage an audience continually moving on to the next shiny object? This book uses many examples of ways real companies both find and keep their customers. The Laws of Brand Storytelling is an invaluable tool to build your brand and also your business’ profit. 4 stars!
Thanks to the publisher, McGraw-Hill Education, and NetGalley for an advance copy in exchange for my honest review.