Sell Different!

Sell Different!

If you’re a totally newbie salesperson or business owner, Sell Different! might offer valuable insight. Unfortunately, for everyone else, you have heard all of these “revelations” before.

Finding a way to differentiate your business from your competitors is a great idea but nothing new. The book suggests using three business practices to achieve that differentiation:

  • Make your decision influencers (DIs) and clients feel special
  • Be genuine
  • Be responsive

The rest of the book gives more information on how to achieve each of the three practices.

Yawn! I concede that I probably have more knowledge about business and sales after being a tech DI for years. Therefore, I’ll give Sell Different! 3 stars with the caveat that mostly only beginners will benefit from reading it.

Thanks to HarperCollins Leadership and NetGalley for a copy in exchange for my honest review.

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