Whether you are trying to think up the perfect plot for your great American novel, create a new business, or energize an existing business with a new product or marketing plan, Me, Myself & Ideas can help.
Brainstorming is usually done in a group. But what if there is only you in the room? The authors have modified traditional brainstorming ideas so they can be performed by one person. They begin with breakouts and icebreakers to warm up your brain. But the meat of the book is in the brainstorming exercises themselves. Divided into methods using art, English, drama, and science as their muse, it is likely that at least one or two types will work for each reader.
There is nothing really new presented here. However, the style and humor in the book are a welcome addition to the surprisingly dry academic books on creativity. Years ago, I took a Master’s level Creativity Class that was my favorite MBA course. It presented these same ideas (i.e., mind maps and new ways of seeing old ideas). These methods work!
If you want to up your creativity with some pizazz, Me, Myself & Ideas is a good way to do it. Just a head’s up, I wouldn’t read this book from front to back. Stop and do some of the ideas as you read. 4 stars!
Thanks to Andrews McMeel Publishing and NetGalley for a copy in exchange for my honest review.