How much do multi-level marketing (MLM) companies and cults have in common? It turns out a lot. Both use the BITE (behavior, information, thought and emotional control) method to entice and then entrap their members. Both groups shun former members.
Despite the positive messages propagated by the companies. it is estimated that more than 96% of members of MLM schemes lose money. In Hey, Hun, one of the 4%, and a very successful distributor, speaks out about her experience.
“I can see how influenced (brainwashed) I was. As horrible as it feels to compare to mass suicide, I believe the figure of speech fits here: I drank the Kool-Aid. And I made it a double.“
Hey, Hun is an unusual look inside a hidden world. It was fascinating! 5 stars!
Thanks to Row House Publishing and NetGalley for a digital review copy of the book.