Brand Hacks

Want to learn how to increase sales by marketing your product to the people who are most likely to buy it? You could take a semester class in college—like I did. Or you could just read this book. And the only final exam is how well its Brand Hacks workContinue Reading

Laws of Brand Storytelling

Filled with countless examples of great brand storytelling featuring brands familiar to everyone, the Laws of Brand Storytelling helps any business tell their story in the most efficient and effective way. The twenty-nine Laws of Brand Storytelling are grouped into six categories: Protagonist, Strategy, Discovery, Story-making, Channel, and Engagement. TheContinue Reading