If you’re a totally newbie salesperson or business owner, Sell Different! might offer valuable insight. Unfortunately, for everyone else, you have heard all of these “revelations” before.
Finding a way to differentiate your business from your competitors is a great idea but nothing new. The book suggests using three business practices to achieve that differentiation:
- Make your decision influencers (DIs) and clients feel special
- Be genuine
- Be responsive
The rest of the book gives more information on how to achieve each of the three practices.
Yawn! I concede that I probably have more knowledge about business and sales after being a tech DI for years. Therefore, I’ll give Sell Different! 3 stars with the caveat that mostly only beginners will benefit from reading it.
Thanks to HarperCollins Leadership and NetGalley for a copy in exchange for my honest review.